Gloria Jean's Coffees Australia Assignment Example | Topics and Well Written Essays - 500 words

Gloria Jean's Coffees Australia - Assignment Example Gloria Jean is being an innovation driven organization has managed to develop numerous coffee recipes over the years. However, their expertise in coffee has not prevented them from adding tea and chocolate drinks into the menu to better serve customers by offering a variety. Apart from beverages, Gloria Jean’s has also developed merchandise like the G 79 espresso machine. The latest in its production lines are Cake, which in two new flavours choc raspberry white, and choc mouse. The company also has new blends of tea like pomegranate, Super berry, and tropical green. This has enhanced the ability to come up with new beverage blends that have endeared the franchise to millions of people. Moreover, it has enabled the company to remain a leader in this highly competitive industry. Having sprouted in Sidney in the late 20th century, Gloria Jean’s has been so successful in its journey to explore new markets. The company achieved a global outlook in the year 2009 when it managed to acquire Gloria Jean’s franchise in the U.S. currently serving in 39 markets the quest to make the brand a worldwide success is still ongoing as shown in the company’s vision and mission. Its vision: â€Å"to be the most loved and respected coffee company worldwide† speaks volumes of the direction the company has taken (Saleh & Irvine). Its ultimate goal is achieving a global status which entails having outlets in every country in the world. Its plan to shift to a business model that is franchise –only steam rolled this February when it shut down 14 outlets in Australia. This model was adapted last December when the company was sold to Global Yellow Pages a Singaporean company (Cole, 2013). This move to fully franchise enabled the company to have the necessary financial influence to expand into China and other Asian markets where the huge population provides a potentially huge customer