Quality and trust in workplace

Quality and trust in work environment Presentation:- TRUST:- Trust implies certainty that others activity are steady with their words that the individuals with whom you work are worried about your government assistance and interests separated from what you can accomplish for them, the aptitudes you have created are regarded and esteemed by associates and the association. Trust is found in three attributes of working environment connections:- Trust becomes out of the capacity to see others as dependable that what they state is valid and their activities are steady. Trust likewise becomes out of a feeling that one will be dealt with decently by others. Trust likewise relies upon how much representatives experience regard through help accommodated proficient development, the incorporation of representatives thoughts in dynamic and through consideration both inside the working environment and life. Trust in hierarchical systems and top administration is the most basic segment in making duty towards a shared objective. Senior pioneers need to put a high incentive on uprightness and trust and afterward convey that incentive to all partners. Key factors in building trust The five basic territories that straightforwardly sway the degree of trust individuals have in their association are:- The association vision. The association esteems. The pay framework. The workplace. Work force choice. The executives expert Jack R Gibbs clarifies that doubt in individuals are probably going to happen when Top administration is dreaded. Exorbitant weight is set on individuals. Deals are low. The vision of organization is muddled. QUALITY: The association should work so as to guarantee high caliber of the executives and authority in all pieces of the association. To work efficiently in improving Management Quality all connections must hold, in the long chain from the board strategy, through administration framework, projects and procedures, such a distance out to the individual representative. This sort of value affirmation of the board requires a total and reliable structure or model, and it must be conceivable to gauge present status and upgrades Over the previous not many years, representatives have expanded their attention on hierarchical attributes that improve worker work encounters and help representatives in adjusting their occupations and individual lives. This emphasis on working environment quality has gotten huge enough for business press distributions, for example, Fortune and Working Mother to distribute yearly arrangements of organizations that exceed expectations in making a high caliber of wor k life for their representatives.. Fulmer et al. (2003) contend that worker perspectives influence practices and their presentation. They contend further that worker perspectives can impact work environment quality through the fascination and maintenance of good representatives. They contend that if worker perspectives coming about because of high working environment quality produce a manageable upper hand, at that point recorded firms should display preferred money related execution over do non recorded firms. There is some proof that organizations fruitful in making positive worker perspectives about their working environment have an important upper hand, which prompts improved working and market execution. A high Management Quality is described by the accompanying Our association has refreshed and reported statements of purpose, vision and techniques. Our strategy portrays how we wish to identify with our workers. Cooperation and a serious extent of autonomy are foundations of our administration framework. Everybody sees himself as proprietor of their own goals and the associations vision and destinations. We empower open correspondence. Our approach portrays how we work so as to guarantee pioneers of high caliber in all spots. We make great open doors for our chiefs to be exceptionally energetic in their undertaking. We eliminate pioneers who are deficient in their occupations. INRODUCTION OF Organization:- INFOSIS: An Infosys innovation is established in 1981 in India. Right now Infosys has more than 58000 representatives worldwide and have over $2 billion yearly income. Infosys at present has more than 15000 programming designers dealing with ventures with Microsoft innovations. Infosys BPO Ltd. is one of the quickest and driving BPO arrangement suppliers on the planet. Having Infosys Technologies Ltd. as its parent organization, it brags of top tier frameworks and forms and budgetary quality and soundness. The organization began its activities in 2002 and has gotten various honors and references, for example, tenth among 50 Best Managed Vendors operating at a profit Book of Outsourcing, 2006 fifth among 35 Rising Stars in The Global Outsourcing 100 of the International Association of Outsourcing Professionals, 2006. Infosys won the Outsourcing Institute and Vantage Partners first-historically speaking client relationship the executives grant. Infosys is progressively concentrating on esteem based valuing models for its contributions. QUALITY AT INFOSYS:- Infosys follows the best programming designing practices. Infosys is CMMI-5 guaranteed however for a conventional procedure situated confirmation their CMMI level gives off an impression of being a result of what they really practice. Infosys copies it income at regular intervals, coming to $ 2 billion in 2006.Company presently prepares 4500 newcomers at regular intervals at its own preparation grounds in Mysore. Companys grounds at Bangalore was heavenly. The 50 structures were a glass pyramid formed sight and sound office lodging, an enormous vault molded library, sports focuses, refectories advanced electric vehicles are utilized for guests. INFOSYS WINS TELSTRA AWARD FOR EXCELLENCE IN QUALITY IN 2005 Infosys is the principal IT Company to get Telstra grant for greatness in quality from more than 11000 merchants. Telstra surveyed Infosys against its different providers and decided it as the victor dependent on a thorough evaluation of its quality and continuous pledge to creating reasonable arrangements and giving Telstra client better worth. TRUST INFOSYS: Trust is the establishment of all effective relational connections, both individual and business. Trust is the certainty or conviction an individual feels toward a specific individual or gathering. Trust is, in this way, one of the essential restricting powers in any relational relationship. Trust is available in Infosys methodologies and among the representatives. 1:- Infosys hierarchical vision is clear: Infosys vision is feasible and doesn't disregard the job that people play in accomplishing the authoritative objectives. 2:- The workplace in Infosys is generally excellent. 3:- Infosys values:- Values are convictions or feelings that control conduct, Bolster the general authoritative vision. Regular qualities in Infosys incorporate:- Surpassing client needs, commitment, and advancement. 4:- Infosys pay framework is acceptable. Writing REVIEW Prosperity AND TRUST IN WORKPLACE:- The examination on prosperity and trust in working environment is finished by John F Helliwell and Huang:- They state that they were the first to know about to give Income - proportionate qualities to working environment trust. The evaluated estimations of trust in the working environments are extremely enormous, and remain so in any event, when we make various alterations intended to evacuate dangers of over-estimation. Our work environment trust results are autonomously assessed from two Canadian and one US overview utilizing various examples and diverse inquiry wordings. That each of the three studies should show such reliably huge impacts persuades us regarding the heartiness of our outcomes. In this paper we have based on Subsequent augmentations by Helliwell, Huang and Putnam (2009). 2:- TRUST IN WORKPLACE:- Research is finished by Robert W Rogers President, DDI. What's more, by Sheryl Riddle Sr. VP counseling administrations DDI. In their examination they said that trust assumes a significant job in the association. As per them Leaders can cultivate elevated levels of trust among groups by urging colleagues to follow six basic advances: Keep up one anothers confidence. Backing and applause each other. Keep touchy data secret. Remain standing for each other. Evade tattle or out of line analysis of others. Welcome one anothers abilities and contrasts. Exploration METHODOLOGY:- Two sorts of information are utilized:- Optional Data:- Secondary information is taken from books, magazines, web, research work, diaries. Essential Data:- Primary information is gathered from Infosys grounds at Bangalore. Examiner:- 1-What is your organization accomplish for building trust in working environment? Ans-The organization vision is clear. The objectives set by top administration are feasible and Infosys doesn't overlook the job of individual in the accomplishment of organizations objective. 2-What did the organization accomplish for quality in working environment? Ans-An organization follow the best programming designing practices. Infosys is CMMI-5 guaranteed. 3-Why do the organization utilize visual studio group framework? Ans-The Company utilize visual studio group framework since it will increment exponentially throughout the following barely any years. We hope to develop this region to more than 25000 designers. 4:- What did Infosys accomplish for making business? Ans: The Company right now prepares 4,500 newcomers at regular intervals, at its own preparation grounds in Mysore. The normal age of the companys workers is 25 years. 5:- What did the organization accomplish for society? Ans:- 1. Directing restoration camps at innate zones, dry spell hit zones. 2. Development of emergency clinics. 3. Recovery of intellectually hindered through other neighborhood association. Information ANALYSIS AND CONCLUSION:- From the above information we arrives at a resolution that quality and trust in working environment are significant elements in such a case that the laborers have no trust in association they don't work appropriately for the accomplishment of the authoritative objectives. The association should work so as to guarantee high caliber of the executives and initiative in all pieces of the association. For better quality hierarchical missions, approaches, procedures must be clear. Everybody respects himself/herself as proprietor of their own targets and open correspondence must be there in an association with the goal that everybody shares their perspectives about the hierarchical objective

Sociology Project Summary and Annotated Bibliography Essay

Humanism Project Summary and Annotated Bibliography - Essay Example ROCKS, Sydney. Data Website. http://www.therocks.com/. (August 9, 2009). This site offers a gigantic measure of data about Rocks, Sydney Australia. The informations inside this site gives a specific demanding data about the various locales that are straightforwardly powerful and essential in indicating the chronicled foundation of the spot in concern. Other than that, it could likewise be seen how the whole site presents a decent thought on the significant tasks that are mulled over with respects the advancement of culture in the zone. Around Australia Website. http://www.sydney.com.au/rocks.htm. (August 9, 2009). The inside and out introduction of Australia and the thought concentrated on the point by point history of Rocks, Sydney is a gigantic implicative introduction of how the whole spot is really shaped through the history that it goes through. It could be seen how this site helps the non-realizing people to increase a touch of acclimation with the spot and addition enthusiasm on its way of life and history too. From this site, it could be viewed as how significant history is really a tremendous factor that shapes up a specific culture and how that society can shape the whole spot where the said gathering of human populace is living in. The Australian Heritage. http://www.sydney.com.au/heritage.htm. (August 9, 2009). This site on Australian legacy gives an unmistakable vision on the various issues that are implanted inside the Australian culture. This site posts a normal update with respects the customary things that are going on in Rocks, Australia; these updates are consistently given a specific concentration to assist pariahs with having a learned comprehension about the advancements occurring in Rocks, Australia. Emanuel, Cedric. (1979). The Rocks: Sydney's Most Historic Area. Cassel Australia Limited Publishing. This present book's writer is known for his insight into Australia and its history and the powerful introductions that he handles to present the nation just as specific urban areas of Australia towards the world. This composed book at that point gives a specific portrayal that fills in as a commonsense mirror about Australia and the various components that make up the said society that leads up towards the advancement of the whole nation. The authentic foundation of Rocks, Australia have been scratched through this perusing and given an intriguing picture that makes an extraordinary picture towards the conceivable comprehension of the world towards reality behind the development of Rock, Sydney Australia. Kelly, Max. (1997). Tied down in a Small Cove a History and Archeology of the Rocks, Sydney. National Library of Australia. Prehistoric studies is a significant factor of mankind's history, an essential issue that makes a fine portrayal on how individuals lived previously and how their life really advanced as a result of these past societies and conventions that the old Australians needed to live with previously. Fundamentally, the procedure to which everybody advanced in that specific piece of the nation has been delineated through this perusing; taking into consideration an increasingly dynamic comprehension about the individuals and about the nation that is generally should have been known by the individuals who are keen on increasing a more top to bottom comprehension

Law And Ethics In Healthcare Example

Law And Ethics In Healthcare Example Law And Ethics In Healthcare â€" Assignment Example > What allegations did the Tribunal consider in this case? The Victorian Civil and Administrative Tribunal (VCAT) is tasked with reviewing allegations from different stakeholders including the health professionals and clients, and determine appropriate mitigation or disciplinary measure (VCAT, 2013). In the case of Dr. Topchian, the allegations were premised on the sexual relationships and the negotiations for payments and other factors association with the unprofessional behaviours. The healthcare industry requires upholding of high standards of ethical and moral requirements. These standards defines professional behaviors and approaches in completing different roles and responsibilities. Dr. David Topchian, a cosmetic surgeon, admitted having engaged with a 21-year-old female patient in a sexual relationship. Dr. Topchian had engaged in sexual acts during the provision of cosmetic surgery services before, during and after the sexual relationship. The patient asked Dr. Topchian for some financial assistances, and these assistances had threats attached (VCAT, 2013). The patient that Dr. Topchian treated between April 2007 and January 2010 threatened that if Dr. Topchian did not provide the monetary compensation, she would report the relationship to Dr. Topchian’s wife, the health professional board and other stakeholders. Due to these threats, Dr. Topchian reported the matter to the Australian Health Practitioner Regulations Agency. Based on the analysis, it is evident that Dr. Topchian had broken numerous legal and ethical requirements has contained in numerous legal acts and the oath of a health practitioner (VCAT, 2013; Lo, 2012). For example, health regulation requires patients and health practitioners to maintain boundaries, which Dr. Topchian crossed (Mansfield et al. , 2011; VCAT, 2013). In addition, the health practitioners are required to champion ethical requirements such as not lying and concealing mistakes. Dr. Topchian did not adhere to the le gal and ethical requirements, and it was the role of VCAT to determine the allegations (VCAT, 2013). Moreover, aspects of unprofessionalism and professional misconduct are raised. What were the Tribunal’s findings with respect to the allegations? The Tribunal found professional misconduct based on Health Professions Registration Act 2005 against Dr. Topchian because of the sexual relationship with a 21-year patient who was seeking for cosmetic surgery services. The Health Professions Registration Act 2005 contains guidelines and principles of accomplishing health related activities. However, Dr. Topchian did not follow or adhere with some of the directives in this legislation. The second finding is of unprofessional conduct premised on Health Practitioner Regulation National Law (Victoria) Act 2009 because Dr. Topchian employed different approaches and systematic approach to cover up the relationship (VLPD, 2009). The Tribunal stated “His conduct was of a far lesser standard th an that expected of him. Following the risk of disclosure of the sexual relationship arising, Dr. Topchian carefully and systematically attempted to prevent anyone discovering his misconduct” (VCAT, 2013). Dr. Topchian reported the matter after the patient threatened to expose their relationship. Dr. Topchian had initially engaged the services of lawyers, and the doctor proposed a settlement of $20,000 even though the patient wanted a compensation of $50,000 (VCAT, 2013). Other conditions attached to the agreement included deleting material that was related to their relationship in her laptop computer and her mobile phone and also to sign documentation prohibiting her from disclosing or taking action about their sexual relationship.

What Is Rites of Passage - Free Essay Example

Sample details Pages: 4 Words: 1142 Downloads: 4 Date added: 2019/08/15 Category Society Essay Level High school Tags: Rite of Passage Essay Did you like this example? Rites of passage describe the ceremonies that are associated with certain transitional moments in an individuals life (Cunningham 74). In Hinduism there are samskaras. These are Hindu rites of passage. Don’t waste time! Our writers will create an original "What Is Rites of Passage?" essay for you Create order They are not just formalities or ceremonies to celebrate periods of transition in a Hindu individuals life. They serve to purify the soul at critical junctions in lifes journey, (Rites of Passage). The word samskara means mental impression, these ceremonies create a positive feeling about moving from one phase of life into the next. There are various samskaras all throughout the different stages of life (Rites of Passage). One of these samskaras is called upanayana. This rite of passage is the beginning of the acceptance of a student by a guru. It marks an individuals entrance to a school in Hinduism (Rites of Passage).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The age varies, while it is usually children between the ages of eight and sixteen years of age (Upanayana: a Hindu Rite of Passage), another source says the ceremony can be performed between the ages of five and twenty-four (Britannica). This is because the three upper classes of the Hindu caste system, Brahmans which are priests and teachers, Kshatriyas who are warriors and rulers, and Vaishyas known as merchants and tradesmen, have different educational requirements (Britannica). During this event the child, usually a boy but can be a girl, is given a sacred thread called janeu. They must wear this thread for the rest of their life (Upanayana: a Hindu Rite of Passage). The thread has a loop made of three knotted and twisted strands of cotton cord. The knots are symbolical. The thread is replaced regularly so that the wearer can have it throughout their life time. It is normally worn over the left shoulder and diagonally across the hip. This shows the w earer is divija or twice born. The second birth having taken place when the guru shared the knowledge of the Gayati mantra to the student and wearer of the thread (Britannica). The person going through upanayana is taught the secret of life through brahmopadesam or revealing the nature of Brahman, the ultimate reality. This is otherwise known as the Gayatri mantra (Upanayana: a Hindu Rite of Passage). The ceremony ends when the student kindles the sacrificial fire and pleads for alms. This represents his dependence on others during his brahmacharin period (as a child he cannot fully depend on himself yet) (Britannica). Upanayana itself means taking somebody near knowledge. This expresses the simplest meaning for what the ceremony is all about. A child entering their education.   A second meaning of the word is that which is above. Meaning the thread that is worn above the shoulder after this ceremony. Elaborating on the symbolism of the thread, the thread is usually ninety-six times breadth of four fingers of a man. This is believed to be equal to a mans height. The four fingers represent one of the four states that the soul of a man goes through. These are waking, dreaming, sleeping without dreaming, and knowledge of the absolute. The three threads themselves represent three Goddesses. The Goddess Gayatri of the mind, the Goddes Saraswati of the word, and the Godddess Savitri of deed. It is saying that anyone who wears the sacred thread should be pure in thought, word, and deed. It is a reminder to the wearer that they should live their life in a good way with purity. A reminder that life is not lived for oneself but for others and that a debt is owed to the guru, the parents, and the society. Another important aspect of the thread is the knot in the center. This represents Brahman, the pure form of energy which is in everything and makes up everything (Upanayana). The ceremony can vary between regions and customs. In an upanayana ceremony based on traditional Mithila Brahman customs there are multiple days to the ceremony. Mithila is a region of the ancient Videha Kingdom and is heavily influenced by the Goddess Durga. There is the day of Shagun. All the female family members will apply haldi or turmeric oil and dub grass to the childs foreheads, arms, stomach, and legs. This is called ubtan and it is done to preserve the symbolic meaning of rebirth. They are not allowed to wash it off until the end of the ceremony. After this family members invite the deity they worship into the ceremony. Once this is done the upanayana officially starts. The next day is the Mandap Puja. Here all the family members have arrived, and they make an animal sacrifice to their deity as an offering. These do not occur in all villages though, again it varies from region to region. The animal is cooked and served to all the guests. There are large celebratory dances. There is the day of Puja. It begins with prayer and offering to ancestors and more dancing and singing. The series of rites begins and the children entering the ceremony are given special garments for their period of learning under the gurus. This is when they receive the Gayatri mantra that was mentioned above. They then go to their mothers and ask for bhiksha or alsm and blessings. Next, they go to the temples, where their hair is cut. This symbolizes the beginning of a new life. The children participating will then go where eleven male brahmins (priests and teachers or the guru) stand while reciting the Gayatri mantra. This is where they receive their sacred thread or jeanu. They wear it over the left shoulder and under the right arms. Each one is then made to stand on a stone slab. Which symbolizes how strong the resolve is that accompanies a life of learning. Once more they go to family members, mainly female, and ask for gifts. The gifts normally consist of gold, jewelry, and c lothing. To finish out the event the family celebrates once more with song and dance. The main part of upanayana has ended. As new brahmins, these students are expected to be committed to education for as long as they live. They are to live with honor and duty and to avoid impurity, dirtiness, and immoral behavior. The threads very meanings support this. Those who go through the rite of passage that is upanayana are expected to carry on the Vedic tradition and to ensure that its teachings and reflections are applied to all Hindu society (Upanayana: a Hindu Rite of Passage) This ceremony marks the transition from childhood to the growth towards adulthood and knowledge. It is celebratory and represents the awe of people surrounding growth in general and the progression of life. Upanayana can also be considered a rite of initiation. As it initiates a child into a student. Hinduism has so many different and important rites of passage. Upanayana is only one of the many important samskaras.

Women, Sisters, And Wives Women Essay - 1485 Words

Princesses, Sisters, and Wives: Women Portrayed in Ancient Greece It is convenient to pride modernity for all the progression it has made since ancient times, particularly when it comes to gender equality. In Homer’s The Odyssey and Sophocles’ Antigone, the ancient societal view of women is blatant in the text whether it is in Creon’s sexist remarks or referring to the disloyal maids of Odysseus as â€Å"sluts, who lay with suitors† (Homer, XXII.516), but in these same works, this status quo is challenged by providing many examples of hospitable, strong willed, and dedicated women. In Antigone specifically, the plays overarching theme of righteousness standing up against powerful corruption is analogous to the gender specific struggle of having societal views of, in the case of the Ancient and Classical Greeks, inferiority enforced upon women. These works provide an ancient cultural outlook on women but challenges them through the characters, such as a xenia filled princess, an idealistic, fiery sister, and a faithful ye t skeptical wife. The cultural outlook upon women is very clear from both of these narratives. At the beginning of Antigone, Ismene reminds her sister, â€Å"We must remember we are women, / so not to fight with men.† (Sophocles, 61-62) This internalized hopelessness enflames Antigone’ frustration and connects to the larger ethos of truth that is defined by Plato: â€Å"True reality will be denied by the individuals who have not witnessed other realities, believing that theShow MoreRelatedDiscrimination Of Women In The Color Purple By Alice Walker712 Words   |  3 PagesNearly three in ten women are in a, or have been in an abusive relationship. The Color Purple by Alice Walker is a novel about a girl named Celie, and her sister Nettie, who are stuck in the south in the early twentieth century. 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Mcdonald’s Case Study Free Essays

McDonald’s and Obesity Case Study Reaction Paper McDonald’s Corporation is encountering a paradigm shift in the manner in which society views responsibility and ownership of issues. Society appears to be moving away from personal responsibility and to one of corporate responsibility. The question that McDonald’s must continually face is â€Å"Should s person be able to sue a company because the coffee is too hot or because a video game caused them to become addicted? (Schmaltz, 2010) A review of violent incidents at the G-8 Summits highlight the view dominant in a part of society – that corporations are not to be trusted. We will write a custom essay sample on Mcdonald’s Case Study or any similar topic only for you Order Now The 2001 G8 Summit evidenced â€Å"massive street protests† against â€Å"global capitalism†. Media outlets termed the riots of 2001 as staples of the Summit process. (G8 summit braces for more violence, 2001) The mob unrest issues at the Summits continued with excessive violence as shown at the G20 Summit in Toronto in 2010. Violence, vandalism rock G-20 protests, 2010) In Toronto, 1118 protestors were arrested because of massive and violent mob retaliation at the G20 Summit venue. (2010 G-20 Toronto summit protests, 2010) American corporations such as, McDonald’s were the targets of vandalism. (2010 G-20 Toronto summit protests, 2010) Financial abuse by corporations such as Enron, AIG, Bear Stearns, (StockMarket Crash of 2008, 2011) have contributed to the view that corporations and especially global and multinational corporations are trustworthy. It is this current view of global corporations that McDonald’s faces which lead to a cultural view that is negative against the corporation. In the realm of personal responsibility, the 2004 Congress passed a bill called â€Å"The Cheeseburger Bill† (Munger, 2004) the purpose of which was to ensure that â€Å"food manufacturers and sellers should not be held liable for injury because of a person’s consumption of legal, unadulterated food and a person’s weight gain or obesity†. Munger, 2004) Americans do not believe that eating fast-food falls into the same category as smoking as it related to addiction, health consequences and responsibility. (Munger, 2004) According to a July 21, 2003 Gallup poll, most Americans – 89 percent – do not think that the fast food industry is legally responsible for diet related problems. (Munger, 2004) Europeans, and this is case is a UK based case, are more open to tighter controls on advertising and spec ifically advertisements that are targeted to children. Munger, 2004) MP Debra Shipley has been trying to pass bills limiting food advertisements to children but has been unsuccessful to this point. (Fast food firms face screen test, 2003) (Poulter, 2011) The research shows that society still looks to parental authority and parental responsibility to address the issue of childhood obesity. First Lady Michele Obama has taken Childhood Obesity as her personal platform. (Lee, 2010) The first of the four key pillars of Mrs. Obama’s platform is: Getting parents more informed about nutrition and exercise. Lee, 2010) In July, 2011, Mrs. Obama praised McDonalds for the changes that the corporation has made to their Happy Meal program whose market audience is children. (Jackson, 2011) Mrs. Obama is quoted in national media outlets with the following statements: Obama’s statement: â€Å"McDonald’s is making continued progress today by providing more fruit and reducing the calories in its Happy Meals. I’ve always said that everyone has a role to play in making America healthier, and these are positive steps toward the goal of solving the problem of childhood obesity. McDonald’s has continued to evolve its menu, and I look forward to hearing about the progress of today’s commitments, as well as efforts in the years to come. † (Jackson, 2011) This positive statement and attention from the First Lady and the Oval Office is a strong, positive and powerful response to all of the media fire that McDonalds has received in the past several years. In this single announcement, McDonalds has strengthened its position as a socially responsible corporation. September is known as Childhood Obesity Month helping to inform and bring awareness to healthy eating for all ages. The State of Georgia has an excellent ad campaign on this topic that gives focus to the prevailing view that is supported by research, that the children who eat thee foods are not the ones driving to the locations to eat nor are they the ones who are paying for the food. The real issue becomes parental responsibility. McDonalds Corporation will continue to benefit strongly form the support that they are receiving from First Lady Michelle Obama. It is obvious that McDonald’s aggressive reworking of their children’s menu is reaping strong benefits and receiving praise. For the long-term, McDonald’s needs to continue to remain focused on ensuring that they strengthen this segment of their market. McDonald’s has phenomenal logo and brand recognition as a provider of fast food. Ronald McDonald is recognized by 99% of all American children, (Munger, 2004) and eliminating his precense from the McDonald’s name would hinder their performance and damage their brand. The McDonald’s Happy Meal Marketing Strategy in the UK does not include any of the healthy food options that are available in the US. Since the UK and EU are more favorably predisposed to legislation against children’s advertising, (Munger, 2004) the UK division needs to move decisively to capitalize on what has been learned from the revised US menu. The UK division must rapidly conduct focused market research to determine the items that would be appealing for UK parents and children and look at a timeline for including such items in their menu. Baker, 2011) In another positive development for McDonald’s in the UK, the popular website, Mumsnet. com, reversed their three year ban on McDonald’s being allowed to advertise on their website. (Chapman, 2011) Mumsnet regulates the companies that are allowed to interact on its website through a vote of members. The fact that Mumset has allowed McDonald’s to place ads on its site, does appear to signal a shi ft in the viewpoint of UK parents. As marketing blogger, Stuart Smith, comments in the article â€Å"McDonald’s put in the mincer over Happy Meals marketing†. Smith, 2010) Controlling the media imagine especially in the current easy availabilityof social media, McDonald’s must be ever vigilant about its image and marketing strategy. McDonalds in the UK has implemented a website called Make Up Your Own Mind. At this site, any type of question about McDonalds and their product (Make up your own mind, 2011) can be asked and then are answered by McDonalds staff. Included on this site is an interactive tab entitled â€Å"The Happy Meal Unpacked†. McDonald’s happy Meal unpacked, 2011) McDonalds utilizes â€Å"Quality Scouts† who visit various supplier locations, make videos and publish them and written reports on the website. (Meet the Quality Scouts, 2011) The website for McDonald’s in the UK is excellent and a good marketing strategy. In utilizing this outlet, McDonald’s UK is able to rapidly address the questions that the public raises as well as garner responses from the public. Charlotte’s response to how Chicken Nuggets get into Happy Meals is delightful. (Haile, 2010) Not only is their website an accurate, nformation and excellent marketing tool, McDonald’s UK actively supports the programs that are central to the UK populace – Free Range egg production, Open Farms (http://www. mcdonalds. co. uk/openfarms/) To help ensure future successes in this realm of the industry, McDonald’s UK needs to focus a timeline strategy on researching nutritional food products that can be placed in the Happy Meal product. They should consider entering into sponsorship with family fitness centers to promote the importance of a healthy lifestyle as they already promote sports such as football and sponsors a variety of recreational club. http://www. mcdonalds. co. uk/sports/football/football-hub. sh tml) As many popular companies, branding is significant to success and appropriate branding is even more substantial. Ronald McDonald has become the staple brand for McDonald’s especially in their Happy Meals and children advertisinments. To take a brand such as Ronald McDonald for a food company and compare it to that of Joe Camel in the cigarette industry is unfair. The target markets (and messages thereto) that each one of these companies is after are completely different. It is agreed that both types of ads have promoted incorrect messages to children in one form or another, however one cannot compare cigarettes to food. McDonalds has made several changes and modifications to their menu to help lessen the effects of their food and better comply with a healthy lifestyle. They have started to offer a variety of different options to their customers so that they are given the opportunity to choose if they will take the healthier route of the route not as healthy. That option is ultimately completely up to the consumer, but at least it is there for them. Cigarettes on the other hand cannot be mad healthier or safer. Tobacco is tobacco and smoke is smoke and both lead to the same unfortunate results. As hard as companies try, cigaretts cannot be modified to become healthier for the consumer. As far as the elimination of Ronald McDonald to their advertisements, McDonalds would be taking away part of the brand that they have become. Everyone will recognize the golden arches and if a consumer wants a Big Mac, they will find a McDonalds to purchase one. The ultimate choice on what to eat lies within the consumer purchasing. At least McDonald’s is providing them with more options to ponder when making that choice. Following scandals in regards to obesity being caused by the Fast Food industry, new and innovative legal solutions linked advertising, nutrition, and public health communities in constructive ways. Under a law put into effect in France by spring 2007, for television and radio advertisements that deal with food or beverages (other than water), marketers can either add a government-proscribed health message to the advertisement or pay a tax equivalent of 1. % of their annual advertising budget. Money from the levy goes directly to the French national institute for health prevention and education, the body that promotes healthy living in France (Jardine and Wentz 2005). One of the following four short messages, created by government should be added to any advertisements for processed, sweetened, or salted foods on television, radio, billboards, and the Internet for products processed or so ld in France: * ‘For your health, eat at least five fruits and vegetables a day’ * ‘For your health, exercise regularly’ ‘For your health, avoid eating too many foods that are high in fat, sugar or salt’ * ‘For your health, avoid snacking between meals’. On television and in cinemas these health messages are shown on a thin horizontal band (corresponding to only 7 per cent of the height of the screen), or as a screened notice displayed just after the advertisement. On radio, the message is broadcast immediately after the advertisement. Printed materials include a horizontal message strip also corresponding to 7% of the total height of the advertisement. This law was adopted as result of concerns about rising levels of obesity and especially childhood obesity, coupled with unease about the influence of United States’ fast food and soft drink companies on consumption of food and beverages in France. The increasing availability of foods high in fat, sugar and salt (so called junk foods) across the world has made eating healthily a challenge. This law was designed to encourage healthy eating habits and exercising and a healthy lifestyle. Along with another French law requiring all nutritional valued to be displayed on the product package, the fast food tax law helped create awareness among French people in regards to the downside of unhealthy eating habits- quantitative and qualitative. However, this law did not discourage fast food advertising. MacDo France has almost one broadcast advertisement for each of the products offered to French consumers. For example, French channels broadcast a 23 seconds movie for the new burger CBO. It presents it to McDonald’s lovers as a sandwich with a new Chicken, Bacon, and Onion recipe that offers the perfect mix as its advertising shows. Also, they use a lot of billboards in all cities which could be explained by the huge amount of restaurants present in France. McDonald should adopt adding the healthy message to their advertising rather than paying the tax. In the past years McDonald’s enhanced their menu with healthy choices and published nutritional values of their meals. The healthy message plays along the company’s current marketing strategy. McDonald’s can use this law requirement as a marketing strategy and they can position themselves as health promoters rather than encouraging unhealthy meals. Below is a clip with a current French advertising. http://www. youtube. com/watch? v=px2VxWmjR-oNR=1 The message written on the advertising reads, â€Å"For your Health eat at least 5 fruits and vegetables per day†. This is the healthy message required by law. This is McDonald’s choice for advertising in France and rather than paying 1. 5 percent in tax they chose to help spreading the health message. Whether or not obesity rates fall in countries that ban food advertisements, will not be a result of if the advertisement campaign was successful or not, but more on the consumer themselves. Every consumer is free to make their own choices when it comes to any purchase they make; therefor they will make the one that resonates best with what they want. The companies have the responsibility to provide healthier choices to offer their customers so that those looking to change their lifestyles or try something different, healthier, trendier, etc. have that opportunity. McDonald’s is making all of the right moves to provide healthier choices and better options to those consumers who choose to purchase those. References: G8 summit braces for more violence. (2001, July 21). Retrieved October 2, 2011, from www. cnn. com: How to cite Mcdonald’s Case Study, Free Case study samples

Challenges in the Implementation of New It Systems free essay sample

Davenport (1998) agrees that system implementation do come with enormous technical challenges but the complexities and technical challenges are not the main reason for the difficulties in implementing the systems but rather attributes it to business problems. Most information technology systems by their nature impose their own logic on a company’s strategy, organizations and culture. Some company’s may have their own customized processes that provide them with a competitive advantage and these processes may not necessarily be support by the new systems. As such the conflict between the logic of the systems and the logic of the business or the company can lead to an implementation failure and cause a great deal of disruption and possible weaken the company’s source of competitive advantage. To mitigate such a situation, companies must have a clear understanding of the business implications of installing any new system and its impact on their business and legal requirements before proceeding with its implementation. There may be the need for some customization to for the system to properly support the business. Such a scenario was encountered during an SAP implementation I was part of for my previous employer in Cote D’Ivoire. During the assessment stage we realized that Cote D’Ivoire had a complicated system for calculating the tax component on raw material imported into the country. This calculation process was not part of the SAP application since it was unique only to that country. We eventually had to make some change request and development in the SAP system to be able to accommodate this taxation calculation and developed another software that interfaced with SAP. Failure to identify and address this could have led to a significant implementation failure. This led to losing some amount of integration benefits of SAP but overall it also allowed us to meet the regulatory requirements of the country. Another potential area that can impact the implementation of new IT systems is failure to consider the employees who are the actual use of the ystem in the implementation process and ensure they are well trained and prepared to work with the new systems. Burke et al (2001) states that the success or failure of any implementation rests on the ability of those in charge to manage the human factors of the project. From personal experience implementing SAP, one key thing I noticed was that most of the staff in the early months after go-live were using the new system in ways similar to the old legacy systems they were used to. This divide between how the system was being used and how it actually should have been used did not ensure that the objective of the implement new systems was achieved. This also led to many complaints from staff and their managers about how the new system was making their jobs difficult. In as much as a lot of awareness was created about the new systems and most members of staff knew about it, there was a gap in training. Super users and trainers for some functional units were not able to effectively train all the end users on how to use the new systems. There was also a gap in the soft skills of some users especially the factory hands and warehouse staff who were not completely comfortable with barcode scanners and computers. The following recommendation made in the learning log by the implementation team to mitigate any such reoccurrence:- †¢During the early project tasks, there should be a mapping out of the roles and job function and the necessary training needs identified. Analyze the impact of the system on each job and ensure training is customized to enable employees perform their task †¢Ensure there is a training budget as part of the implementation process †¢Training should start as early as possible and day in life cycles should be used as part of the training scripts †¢Identify employees who need training on soft skills (use of computers, barcode scanners, etc. as part of the early project tasks and ensure they are trained prior to implement the new system In as much as implementation of IT systems can be complex, there is the need to ensure all the aspects of human intervention are properly address prior to implementation. Chopra and Meindl (2007) also suggest three ideas to keep in mind when implementing IT systems. First is to install new IT systems in incremental stages rather than a full scale implementation. The idea is to limit the damage should problems arise with the installation and also to make it easier to identify problem areas during installation. The second is to run both the new and old systems parallel for a period such that when a problem is encountered with the new systems in the early stages, the old system can be relied upon for business continuity while the issues are addressed. The final idea is to implement only the level of complexity that a company needs. New systems always seem to have a lot of functionality that most managers will like to have. The focus should always be on exactly what is needed and provides the benefit the company needs. References Burke, R. , Kenney, B. , Kott, K. and Pflueger, K. (2001) Success or Failure: Human Factors in Implementing New Systems. Chopra, S. Meindl, P. (2007) Supply chain management: Strategy, planning, and operation 3rd ed. Upper Saddle River, NJ: Prentice-Hall. Davenport, T. H. (1998) â€Å"Putting the enterprise into the enterprise system. † Harvard Business Review, July-August 1